If you’re hesitant to work with your data stored in this ephemeral location called “the cloud”, you’re not alone – but AT&T and IBM have announced a team-up today that’ll send a shock through the market that’ll have masses of users converting. When you’ve got a new technology – or any technology that people may be hesitant to use in general – your best bet in making people adopt it is to prove to them that it’s reliable at the same time as it is either fun or helpful to use. To do that you need brand power and better yet, cross-brand power like AT&T and IBM are demonstrating this week.
